Tag: Toyota Commercial

Toyota “Growing Up” Commercial


Toyota “Growing Up” Commercial – Produced by Motion Theory


Behind the Scenes – Toyota “Growing Up” – Live Action Pass


Behind the Scenes – Toyota “Growing Up” – Clean Plate


“Live” and “Hand Held” Camera Feel with Motion Control

Many people assume that because motion control equipment is precise and repeatable, that shots filmed with motion control will feel sterile or mechanical. The two commercials below illustrate how motion control can be used to capture a “live” or “hand held” camera feel, while still allowing for precise repeatability for filming multiple passes and background plates.

Pacific Motion Control can provide handwheels or panbar encoders for live control of our motion control pan/tilt, or pan/tilt/roll heads. Additionally, we can provide encoders for dolly/track, all crane axes, and focus, iris and zoom, which allow for complete control of the rig and camera lens when designing shots. This means that very organic moves can be recorded live, then repeated precisely. In addition to our standard encoder package, Pacific Motion Control can provide a Preston FIZ motion control interface or a full Preston kit including wireless hand controller, receiver, and motors.


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