Tag: Special Effects

NBC “Believe” Promo – Filmed with the Cheetah Dolly


NBC “Believe” Promo 2 “Feel It”


NBC “Believe” Promo 2 “Feel It” – Behind the Scenes

This promo is called “Feel It” and was filmed with the Cheetah high-speed motion control Dolly from Pacific Motion Control. The Cheetah dolly was used to film multiple passes, including background plates, special effects (cars falling), and actor passes. In a shot like this, many times actors are filmed separately from special effects for safety. These multiple passes are then combined in post for a seamless effect. In order to ensure that all passes match, Kuper motion control software provides camera sync, via a shutter pulse from film or professional digital cameras (Red Epic, Arri Alexa), or through video sync (Genlock) by using a converter. Kuper can also be slaved to timecode to allow for synced audio. The spot was filmed at Disney’s Golden Oak Ranch on a Phantom high-speed camera.

Promo for NBC’s new J.J. Abrams show, “Believe”, features Kelly Sweet’s cover of Phil Collins’ “In The Air Tonight”.


Motion Control Linear Actuator – Closing a Dishwasher Drawer With Precision

Pacific Motion Control offers an extensive line of motion control accessories, including model movers, linear movers, vertical risers, and turntables. Additionally, Pacific Motion can build or adapt custom options for any shoot.

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Pioneer Corn Commercial Uses Motion Control to Marry Live Action and CGI

Pioneer Corn – 2008

This Pioneer Corn commercial used motion control to seamlessly marry live-action and CGI.

Computer Animation is used to show the high-tech side of pioneer corn. These effects are married to a single live-action shot, featuring a slow sweeping camera move. Motion Control move data was provided to the post house to and imported in to MAYA to model the camera move in the virtual realm.

Kuper motion control software is able to export motion control data as an ASCII data file, which can easily be imported into MAYA and other 3D modeling and CG programs.

This commercial is a great example of how motion control photography can be used to seamlessly add CGI elements to live-action while incorporating precision camera movement.Graphlite Motion Control Camera Crane in a cornfield for the filming of a Pioneer Corn Commercial

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