Tag: Shoes

Adidas Commercial -Filmed With The Gazelle Motion Control Camera Crane


Adidas BOOSTTM – Energy Running – Filmed with the Gazelle motion control camera crane

Production Company – Sockeye
Motion Control Tech – Paul Maples
Motion Control Tech, Adam Francis

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Nike LeBron X+ Commercial “Shoe Science” – Filmed with the Cheetah high-speed dolly


Nike LeBron X+ Commercial “Shoe Science”
Produced by Juliet Zulu
For a unique perspective, the Cheetah high-speed motion control dolly was used under a plexiglass deck to show how the LeBron X+ shoes react as LeBron James runs and moves. The Cheetah dolly’s 18 feet per second track speed allowed it to keep up with Mr. James without limitations, and the Cheetah’s low profile allowed it to easily move beneath the deck.

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