Tag: Servo Motor

Samsung/NFL Commercial – Pacific Motion Control Demo Reel

These commercials for Samsung were filmed, using the Cheetah high-speed motion control dolly, and a custom built low-profile head. The client needed a fully repeatable motion control dolly, and an extremely low-profile head for this shoot, and the cheetah was the only dolly that would do the job. It was required to move at 20 feet per second, throughout the whole shoot, and did so without any problems. The Servo motor and geared track drive proved to be very accurate and fast, and the rig could repeat both slow and high-speed moves perfectly.

The custom low-profile head was constructed specifically for this commercial, and measured just 5″ from it’s base, to the top of the camera plate, yet it had fully repeatable pan, adjustable, locking tilt, and could hold a full sized 35mm camera package, but in this case, a Sony F23 CineAlta high-definition digital camera was used to film multiple passes at different frame rates.

Footage from this shoot was also used extensively for interactive content on the Samsung website.

View some behind the scenes footage from this commercial shoot on the Cheetah Dolly page.

The commercial was produced by Motion Theory.

Motion Control Operator – Rob Menapace

Motion Control Technician – Craig Shumard

Second Motion Control Technician – Garritt Hampton


Superbowl XLIII Ad – NFL Network “Football Season Never Ends” with Darren McFadden

Superbowl XLIII Ad – NFL Network “Football Season Never Ends” with Darren McFadden
Produced by Motion Theory
Shot on a stage at Universal Studios, with the Graphlite live-action motion control crane, on 150 feet of track.
Motion Control Operator: Mike Leben
Motion Control Tech: Adam Francis, Garritt Hampton

*The ad featured music by U2, when originally aired. Music has been replaced for licensing reasons.

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