Tag: Science

Nike LeBron X+ Commercial “Shoe Science” – Filmed with the Cheetah high-speed dolly


Nike LeBron X+ Commercial “Shoe Science”
Produced by Juliet Zulu
For a unique perspective, the Cheetah high-speed motion control dolly was used under a plexiglass deck to show how the LeBron X+ shoes react as LeBron James runs and moves. The Cheetah dolly’s 18 feet per second track speed allowed it to keep up with Mr. James without limitations, and the Cheetah’s low profile allowed it to easily move beneath the deck.

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Google Science Fair “Experiment” – Shot In One Pass With The Graphlite

This promo for the Google Science Fair, featuring a fantastic Rube Goldberg machine consisting of typical science fair elements, was filmed in a single continuous pass using the Graphlite motion control camera crane.

Motion Control Operator – Paul Maples
Motion Control Tech – Adam Francis

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