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Hugo Boss, “This is Boss” Commercial

Hugo Boss, “This is Boss” Commercial

Filmed in the woods about an hour outside of Toronto, Ontario for the Hugo Boss Spring 2015 collection.

For the continuous circular shots, the Cyclone motion control rig was used. The cyclone is built to allow for a fixed-length arm, holding a motion control pan/tilt camera head, to rotate continuously around a stationary base. The Cyclone can also be rigged overhead to allow for unimpeded 360 degree views of the space below. Visit www.PacificMotion.net for more information, or call 818-768-1573.

Model: Suvi Koponen
Directed by Marco Brambilla

Read More at Style Magazine

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The Maine “Into Your Arms” Production Featured in American Cinematographer Magazine

In their October 2009 issue, American Cinematographer Magazine featured a three page article on the production of The Maine’s music video for the song “Into Your Arms”. The video was directed by Aaron Platt, produced by Justin Cronkite, and edited by Hank Friedmann. It was shot in one day, at Ontario International Airport. The production used a Red One camera on a motion control dolly provided by Pacific Motion Control, and featured three separate setups with 80′ of track each. Joshua Cushner served as the motion control operator, and Adam Francis and Garritt Hampton were the motion control technicians.

The Maine “Into Your Arms”

The Maine “Into Your Arms” – Behind The Scenes
Aaron Platt, American Cinematographer Magazine Article

Read the American Cinematographer article

Visit Aaron Platt’s YouTube Channel

Visit Aaron Platt’s Official Website

Visit The Maine’s Official Website

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