USC Norris Comprehensive Cancer Center Commercial


USC Norris Comprehensive Cancer Center Commercial – Behind the Scenes

This commercial shoot provided some unique opportunities and challenges for Pacific Motion. The USC Norris Comprehensive Cancer Center is part of the Keck Medicine of USC. As such, it is a working hospital and is actively treating cancer patients with highly compromised immune systems. In order to shoot in such and environment the Pacific Motion had to completely clean and sterilize all of the equipment that would be working in the hospital. Prior to the shoot the equipment had to be inspected and approved for use.

The extreme portability and compact size of the Impala made many of these shots possible. The Impala had to be able to fit behind counters and in other tight spaces for many of the shots, while still providing adequate arm length for some high angles. It had to be easily able to moved to multiple locations throughout the shoot and had to fit through standard doors and halls.

The commercial was shot on a Red Epic and featured similar moves in several locations, which had to flow seamlessly from one to the next. The ability to quickly perform offsets in Kuper motion control software allowed the crew to move the rig, then slightly offset the camera position to match each move. Throughout the shoot the Impala performed flawlessly and contributed to an outstanding commercial.