Tag: Nike

Nike LeBron X+ Commercial “Shoe Science” – Filmed with the Cheetah high-speed dolly


Nike LeBron X+ Commercial “Shoe Science”
Produced by Juliet Zulu
For a unique perspective, the Cheetah high-speed motion control dolly was used under a plexiglass deck to show how the LeBron X+ shoes react as LeBron James runs and moves. The Cheetah dolly’s 18 feet per second track speed allowed it to keep up with Mr. James without limitations, and the Cheetah’s low profile allowed it to easily move beneath the deck.

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Golf Club Swinging Motion Control Rig – Nike Tiger Woods Commercial

Pacific Motion prides itself on being able to provide exactly the right motion control gear for the job. Sometimes that means building a custom rig. In this case, the client needed to film the perfect golf swing for a Nike Tiger Woods commercial. We can do that. We built this motion control golf club swinging rig using one of our Sorensen Design International motion control camera heads, a second Sorensen rotator, a head extension, and a little bit of secret sauce. The rig was able to perform a perfect golf swing, smoothly and repeatedly hitting a ball with perfect precision.


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Pacific Motion Control Video Samples – O2, Nike, Lexus, Gordmans Commercials

Visit our YouTube channel for more videos



O2 “Connections” Commercial


Nike “One Ball” Commercial


Lexus “Perfectly Aligned” Commercial


Gordmans Commercial


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