Pacific Motion Control

Jackson Hewitt “Steve” – Behind the Scenes

Jackson Hewitt “Steve”

Jackson Hewitt “Sarah” – Behind the Scenes

Jackson Hewitt “Sarah”

These commercials were shot with the Gazelle motion control camera crane using a Phantom high speed camera.

Production Company – Süperfad
Motion Control Operator – Paul Maples
Motion Control Tech – Adam Francis

This commercial was filmed with the Gazelle Motion Control Crane and our Cheetah high-speed servo track drive system. Passes were filmed at multiple frame rates for a dramatic effect.

Behind the Scenes with the Gazelle

Famous Footwear “Neighborhood” Commercial

Behind the Scenes

Time-Lapse Setup Video

Shot with the Zebra motion control camera dolly on location and on a stage in Vancouver, British Columbia. The camera was a Phantom Gold HD high-speed camera at 600 FPS. Behind the scenes footage was shot with a GoPro HD camera mounted to the Zebra.

Director – Loni Peristere of Zoic Studios
Motion Control Operator – Mike Leben
Motion Control Tech – Craig Shumard

Yoplait “Peach” Commercial

Produced by Imaginary Forces
Shot with the Gazelle motion control camera crane, outfitted with our Cheetah track drive motor and a Phantom HD high-speed camera.

These commercials for Samsung were filmed, using the Cheetah high-speed motion control dolly, and a custom built low-profile head. The client needed a fully repeatable motion control dolly, and an extremely low-profile head for this shoot, and the cheetah was the only dolly that would do the job. It was required to move at 20 feet per second, throughout the whole shoot, and did so without any problems. The Servo motor and geared track drive proved to be very accurate and fast, and the rig could repeat both slow and high-speed moves perfectly.

The custom low-profile head was constructed specifically for this commercial, and measured just 5″ from it’s base, to the top of the camera plate, yet it had fully repeatable pan, adjustable, locking tilt, and could hold a full sized 35mm camera package, but in this case, a Sony F23 CineAlta high-definition digital camera was used to film multiple passes at different frame rates.

Footage from this shoot was also used extensively for interactive content on the Samsung website.

View some behind the scenes footage from this commercial shoot on the Cheetah Dolly page.

The commercial was produced by Motion Theory.

Motion Control Operator – Rob Menapace

Motion Control Technician – Craig Shumard

Second Motion Control Technician – Garritt Hampton