Tag: handheld

Kia Commercial – Filmed with the Gazelle


Kia Commercial

In this commercial, the final beauty shots of the car were shot with the Gazelle in Griffith Park, California. Motion Control is not always for Visual Effects shots. Sometimes motion control is used for just moving a camera precisely and beautifully. This commercial is a great example of that. Because Kuper motion control software allows you to program moves, record encoded moves, or combine the two techniques, you can create shots that look completely organic and handheld or very precise and robotic, depending on the needs of the shoot.

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Kohler Flipside Handshower Commercial

Pacific Motion Control recently had the opportunity to work on this commercial for the new Kohler Flipside Handshower. A motion control head, motion control model mover, and motion control bogey dolly were used to film the precise, choreographed movements of the shower head. While multiple passes were filmed to give the effect of multiple choreographed shower heads, motion control was also used for the precise camera movements highlighting the single shower head.

Motion control is often the perfect option when steady, precise camera movements are needed, which would be difficult to capture with a handheld camera, or manual dolly or jib. These beauty shots often can be captured in much less time using motion control, and motion control adds the luxury of precise repeatability for multiple takes.


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