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Tag: Dolly

Low-Profile Gazelle High-Speed Motion Control Camera Move

Gazelle – High-Speed motion control camera move

This video shows the Gazelle motion control camera crane in its lowest configuration, to shoot under a plexiglass table. This setup was used to shoot a runner for a Nike commercial.

Motion Control Operator: Joshua Cushner
Motion Control Tech: Craig Shumard

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Nike LeBron X+ Commercial “Shoe Science” – Filmed with the Cheetah high-speed dolly

Nike LeBron X+ Commercial “Shoe Science”
Produced by Juliet Zulu
For a unique perspective, the Cheetah high-speed motion control dolly was used under a plexiglass deck to show how the LeBron X+ shoes react as LeBron James runs and moves. The Cheetah dolly’s 18 feet per second track speed allowed it to keep up with Mr. James without limitations, and the Cheetah’s low profile allowed it to easily move beneath the deck.

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Kohler Flipside Handshower Commercial

Pacific Motion Control recently had the opportunity to work on this commercial for the new Kohler Flipside Handshower. A motion control head, motion control model mover, and motion control bogey dolly were used to film the precise, choreographed movements of the shower head. While multiple passes were filmed to give the effect of multiple choreographed shower heads, motion control was also used for the precise camera movements highlighting the single shower head.

Motion control is often the perfect option when steady, precise camera movements are needed, which would be difficult to capture with a handheld camera, or manual dolly or jib. These beauty shots often can be captured in much less time using motion control, and motion control adds the luxury of precise repeatability for multiple takes.

“Live” and “Hand Held” Camera Feel with Motion Control

Many people assume that because motion control equipment is precise and repeatable, that shots filmed with motion control will feel sterile or mechanical. The two commercials below illustrate how motion control can be used to capture a “live” or “hand held” camera feel, while still allowing for precise repeatability for filming multiple passes and background plates.

Pacific Motion Control can provide handwheels or panbar encoders for live control of our motion control pan/tilt, or pan/tilt/roll heads. Additionally, we can provide encoders for dolly/track, all crane axes, and focus, iris and zoom, which allow for complete control of the rig and camera lens when designing shots. This means that very organic moves can be recorded live, then repeated precisely. In addition to our standard encoder package, Pacific Motion Control can provide a Preston FIZ motion control interface or a full Preston kit including wireless hand controller, receiver, and motors.

Grainger “Conveyer Belt” and “Hand Delivered” Commercials

Grainger “Conveyor Belt” Commercial

Grainger “Hand Delivered” Commercial

At the end of 2009, we had the chance to work on two commercials that were a great example of how motion control can be used. These Grainger spots were filmed two at locations in the Los Angeles area, using the Zebra Motion Control Camera Dolly. Motion Control was used to give the look of continuous motion, and seamless transitions between widely varied locations and sets.

Produced by Kommitted Films
Agency –  Two By Four
Director – Nathan McGuinness
Executive Producer – Marc Siegel
Producer – Jodi Fisher
D.P. – Amir Mokri
Motion Control Operator – Mike Leben
Motion Control Tech – Craig Shumard
Motion Control Tech – Garritt Hampton

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