Superbowl XLIII Ad – NFL Network “Football Season Never Ends” with Darren McFadden
Produced by Motion Theory
Shot on a stage at Universal Studios, with the Graphlite live-action motion control crane, on 150 feet of track.
Motion Control Operator: Mike Leben
Motion Control Tech: Adam Francis, Garritt Hampton

*The ad featured music by U2, when originally aired. Music has been replaced for licensing reasons.