Tag: Commercial

USC Norris Comprehensive Cancer Center Commercial – Filmed with the Impala


USC Norris Comprehensive Cancer Center Commercial


USC Norris Comprehensive Cancer Center Commercial – Behind the Scenes

This commercial shoot provided some unique opportunities and challenges for Pacific Motion. The USC Norris Comprehensive Cancer Center is part of the Keck Medicine of USC. As such, it is a working hospital and is actively treating cancer patients with highly compromised immune systems. In order to shoot in such and environment the Pacific Motion had to completely clean and sterilize all of the equipment that would be working in the hospital. Prior to the shoot the equipment had to be inspected and approved for use.

The extreme portability and compact size of the Impala made many of these shots possible. The Impala had to be able to fit behind counters and in other tight spaces for many of the shots, while still providing adequate arm length for some high angles. It had to be easily able to moved to multiple locations throughout the shoot and had to fit through standard doors and halls.

The commercial was shot on a Red Epic and featured similar moves in several locations, which had to flow seamlessly from one to the next. The ability to quickly perform offsets in Kuper motion control software allowed the crew to move the rig, then slightly offset the camera position to match each move. Throughout the shoot the Impala performed flawlessly and contributed to an outstanding commercial.

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Jordan Flight Plate Innovation Film featuring King Bach – Filmed with the Technodolly


Jordan Flight Plate Innovation Film featuring King Bach
Technodolly Operator: Paul Maples
Technodolly Tech: Garritt Hampton
Director: Seth Epstein

In the words of the director, “shot over a long day, King Bach played 10+ characters (not all of em made it ). Shot on Red and using motion control we created a single camera move where he comes into scene as different characters”.

For this shot, which appears as an approximately 250′ continous track move, we set up 60′ of track on a green cyclorama stage in Hollywood. We programmed a very simple, 2 keyframe camera move, tracking straight back with the arm offset away from the track. The whole track move was approximately 50′ long and had to be a consistent speed. Using the maximum cartesian speed function on the Technodolly, we set a top track speed of about 1 Meter per second, then repeated the move many times as King Bach played numerous different characters (Twinning Shot). The same move was used to film additional actors (athletes), some of whom appear in the final commercial and some who don’t. The Technodolly worked continuously for around 17 hours without any problems and the quiet operation of the Technodolly allowed all of the dialog to be recorded live.

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Regions Mobile Banking Commercial – Filmed with the Impala and Bogey Dolly


Regions Mobile Banking Commercial “Give Life the Green Light”


Behind the Scenes – Regions Mobile Banking “Give Life the Green Light”

Shot on location at a school in LA, and at the LA zoo. All of the shots at the school were done with the Impala and all of the zoo shots were with the Bogey dolly. The commercial was shot on an Arri Alexa.

The hero motion control passes were all recorded live using encoders. The dolly and arm were operated using our t-bar encoder, which allows motorcycle throttle style control over dolly speed and boom. The head was operated live with our wheels encoders, and focus was controlled with our Preston FiZ motion control interface, allowing the use of the industry standard Preston FiZ II hand unit and motors.

The School and Zoo shots were all completed in a single day, while fighting changing weather and waning sun.

Most of the school shots were done in a light rain, with the Impala covered by a few trash bags. All of our gear is completely portable and suitable for any location. We have shot in the most extreme conditions, including snow and extreme cold, rain, desert windstorms and extreme head, and rising tides on the beach.

Motion Control Operator (Impala) – Paul Maples
Motion Control Tech (Impala) – Jordan Hristov
Motion Control Operator (Bogey Dolly) – Rob Menapace
Motion Control Tech (Bogey Dolly) – Garritt Hampton

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Easton Mako Torq Trailer and Ad – Filmed with the Graphlite


2015 Easton Mako Torq Trailer


2015 Easton Mako Torq Disruptors

Filmed with the Graphlite.

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Capital One “Houdini” Ad – Filmed with the Gazelle


Capital One “Houdini” Ad

Filmed with the Gazelle and a Pan/Tilt/Roll head, this Capital One/Houdini ad combines a few techniques to achieve the appearance of a seamless escape. The shot is basically a straight dolly shot (pull back), with a 180 degree roll, but it is broken into two separate passes, which are combined in post. A simple motion control shot for a very nice looking spot.

Production Company: Big Machine

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