Tag: Commercial

HTC Rezound™ Commercial

This commercial was filmed with the Gazelle Motion Control Crane and our Cheetah high-speed servo track drive system. Passes were filmed at multiple frame rates for a dramatic effect.


Behind the Scenes with the Gazelle



Sears “The Many Sides of Me” Commercial


Sears “Many Sides of Me” Commercial – Produced by Motion Theory


“Making of The Many Sides of Me”


Famous Footwear Commercial and Behind the Scenes


Famous Footwear “Neighborhood” Commercial


Behind the Scenes


Time-Lapse Setup Video

Shot with the Zebra motion control camera dolly on location and on a stage in Vancouver, British Columbia. The camera was a Phantom Gold HD high-speed camera at 600 FPS. Behind the scenes footage was shot with a GoPro HD camera mounted to the Zebra.

Director – Loni Peristere of Zoic Studios
Motion Control Operator – Mike Leben
Motion Control Tech – Craig Shumard


Ecko Unlimited Commercial

Spec commercial for Ecko Unlimited featuring a ton of motion control by Pacific Motion. Multiple passes were filmed using the Gazelle motion control camera crane. For the first pass, an actor in a Chroma Green suit was filmed as he “painted” the man on the wall. In the second pass, another actor stood with his back to the wall, then “broke away”, wiped himself off, then walked away. A third pass of clean background plates was then shot. This was done over multiple setups, in an actual dirty parking lot and alley in downtown Los Angeles.

Director – Jack Wung
Motion Control Operator – Paul Maples
Motion Control Techs – Craig Shumard, David Mansour, Garritt Hampton
Gazelle motion control camera crane provided by Pacific Motion Control


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