Liberty Group “Shoes” Commercial

Filmed in South Africa, with the Graphlite motion control crane.

To achieve the very high camera height needed for this commercial, the Graphlite was used with a 32″ arm extension, a 24″ riser, and placed on 30″ high Steeldeck.

The Graphlite is a fully portable motion control crane, which was shipped from Sun Valley, CA to South Africa in 6 crates. Even with it’s extreme portability, it is able to provide a camera height of approximately 20 feet in this configuration.

Behind the Scenes

Production Company – Velocity Films
Motion Control Operator – Mike Leben
Motion Control Tech – Adam Francis