Tag: Car

Kia Commercial – Filmed with the Gazelle


Kia Commercial

In this commercial, the final beauty shots of the car were shot with the Gazelle in Griffith Park, California. Motion Control is not always for Visual Effects shots. Sometimes motion control is used for just moving a camera precisely and beautifully. This commercial is a great example of that. Because Kuper motion control software allows you to program moves, record encoded moves, or combine the two techniques, you can create shots that look completely organic and handheld or very precise and robotic, depending on the needs of the shoot.

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Hankook Tires “Brakes” Commercial, Behind the Scenes


Hankook Tires “Brakes” Commercial, Behind the Scenes

For this commercial, the Gazelle was outfitted with the Cheetah high-speed track drive for very fast track speeds. Multiple passes were filmed , so the braking car could appear to stop within inches of the cars in front of it. Perfect repeatability at very high speeds were required to acheive the effect.

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Impala Shoots Ford Commercial in Austin, TX


Behind the Scenes with the Impala – Ford Commercial, Austin Texas

The Impala was recently used to shoot a Ford commercial in Austin, Texas. The small size and portability of the Impala made it perfect for shooting in the relatively tight confines of the practical set, a vacant car dealership. while the relatively long arm and ability to use risers allowed for sufficiently high camera angles and plenty of reach for shooting over cars.

Motion Control Operator: Ben Hoffman
Motion Control Tech: Craig Shumard

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Nissan “Strip Away” Commercial


Nissan – “Strip Away”

Production – Means of Production, Skunk US
Director – Raf Wathion
Agency – TBWA/Chiat Day
Motion Control Provided By Pacific Motion Control, Inc.
Shot with the Zebra motion control camera dolly in Vancouver, BC.
Motion Control Operator: Rob Menapace
Motion Control Tech: Craig Shumard

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Lexus “Relentless” Commercial


Lexus “Relentless” Commercial

Produced by Caviar
Directed by Anthony Dickenson
Motion Control Operator: Les Bernstien
Motion Control Tech: Craig Shumard

Shot with a Red Epic on the Graphlite Motion Control Camera Crane, using the Little Big Head.

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