Tag: Camera

Grainger “Conveyer Belt” and “Hand Delivered” Commercials

Grainger “Conveyor Belt” Commercial

Grainger “Hand Delivered” Commercial

At the end of 2009, we had the chance to work on two commercials that were a great example of how motion control can be used. These Grainger spots were filmed two at locations in the Los Angeles area, using the Zebra Motion Control Camera Dolly. Motion Control was used to give the look of continuous motion, and seamless transitions between widely varied locations and sets.

Produced by Kommitted Films
Agency –  Two By Four
Director – Nathan McGuinness
Executive Producer – Marc Siegel
Producer – Jodi Fisher
D.P. – Amir Mokri
Motion Control Operator – Mike Leben
Motion Control Tech – Craig Shumard
Motion Control Tech – Garritt Hampton

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Samsung/NFL Commercial – Pacific Motion Control Demo Reel

These commercials for Samsung were filmed, using the Cheetah high-speed motion control dolly, and a custom built low-profile head. The client needed a fully repeatable motion control dolly, and an extremely low-profile head for this shoot, and the cheetah was the only dolly that would do the job. It was required to move at 20 feet per second, throughout the whole shoot, and did so without any problems. The Servo motor and geared track drive proved to be very accurate and fast, and the rig could repeat both slow and high-speed moves perfectly.

The custom low-profile head was constructed specifically for this commercial, and measured just 5″ from it’s base, to the top of the camera plate, yet it had fully repeatable pan, adjustable, locking tilt, and could hold a full sized 35mm camera package, but in this case, a Sony F23 CineAlta high-definition digital camera was used to film multiple passes at different frame rates.

Footage from this shoot was also used extensively for interactive content on the Samsung website.

View some behind the scenes footage from this commercial shoot on the Cheetah Dolly page.

The commercial was produced by Motion Theory.

Motion Control Operator – Rob Menapace

Motion Control Technician – Craig Shumard

Second Motion Control Technician – Garritt Hampton



Yuridia “Irremediable” Music Video Shot on Pacific Motion Stage, Filmed Using the Graphlite Motion Control Crane

Mexican pop singer Yuridia is  an international sensation, with 2 Diamond albums in Mexico, 18 Platinum albums in Mexico, 2 Platinum albums in the Unites States, 23 Gold certified albums in Mexico, 3 Gold certified albums in the United States, and 2 Gold albums in Central America. She recently spent a day at Pacific Motion Control, filming the music video for the song “Irremediable”. The London Alley Entertainment production was directed by Carlos Lopez Estrada, and produced by Christian Heuer. The crew spent two days at Pacific Motion, unloading props and dressing the set on the first day, and filming on the second. With a relatively short time spent on production, the video looks amazingly LARGE!!! Production on the video is top notch, and in just a few weeks since it’s publication on YouTube, the video has received over 1,983,563 views (it is receiving an average of 10,500 views per day!!! This only counts the official version on Yuridia’s channel. There are many copies, with tens of thousands of additional views).

The video was filmed using a Red One camera on the Graphlite motion control crane. The production made very good use of the Pacific Motion stage, and this video is a good example of what can be done in the space.


Yuridia “Irremediable”

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The Maine “Into Your Arms” Production Featured in American Cinematographer Magazine

In their October 2009 issue, American Cinematographer Magazine featured a three page article on the production of The Maine’s music video for the song “Into Your Arms”. The video was directed by Aaron Platt, produced by Justin Cronkite, and edited by Hank Friedmann. It was shot in one day, at Ontario International Airport. The production used a Red One camera on a motion control dolly provided by Pacific Motion Control, and featured three separate setups with 80′ of track each. Joshua Cushner served as the motion control operator, and Adam Francis and Garritt Hampton were the motion control technicians.


The Maine “Into Your Arms”


The Maine “Into Your Arms” – Behind The Scenes
Aaron Platt, American Cinematographer Magazine Article

Read the American Cinematographer article

Visit Aaron Platt’s YouTube Channel

Visit Aaron Platt’s Official Website

Visit The Maine’s Official Website


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