Tag: Basketball

Jordan Flight Plate Innovation Film featuring King Bach – Filmed with the Technodolly


Jordan Flight Plate Innovation Film featuring King Bach
Technodolly Operator: Paul Maples
Technodolly Tech: Garritt Hampton
Director: Seth Epstein

In the words of the director, “shot over a long day, King Bach played 10+ characters (not all of em made it ). Shot on Red and using motion control we created a single camera move where he comes into scene as different characters”.

For this shot, which appears as an approximately 250′ continous track move, we set up 60′ of track on a green cyclorama stage in Hollywood. We programmed a very simple, 2 keyframe camera move, tracking straight back with the arm offset away from the track. The whole track move was approximately 50′ long and had to be a consistent speed. Using the maximum cartesian speed function on the Technodolly, we set a top track speed of about 1 Meter per second, then repeated the move many times as King Bach played numerous different characters (Twinning Shot). The same move was used to film additional actors (athletes), some of whom appear in the final commercial and some who don’t. The Technodolly worked continuously for around 17 hours without any problems and the quiet operation of the Technodolly allowed all of the dialog to be recorded live.

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Anthony Davis’ Arsenal on the Court – Redbull Commercial and Behind the Scenes

This exciting Redbull spot was filmed in Louisiana, with the Gazelle motion control crane and a Phantom camera. The Gazelle was fitted with the Cheetah high-speed track drive to be able to keep up with the very fast movements of this amazing basketball player.


Anthony Davis’ arsenal on the court – Slow motion sequence shot


Anthony Davis’ arsenal on the court – Behind the scenes

Director – Nicholas Schrunk
Producer – Andy Carlson
Technical Producer – Rashad Floyd
Director of Photography – Marc Ritzema

Motion Control Operator: Mike Leben
Motion Control Tech: Adam Francis

http://redbull.com

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Nike LeBron X+ Commercial “Shoe Science” – Filmed with the Cheetah high-speed dolly


Nike LeBron X+ Commercial “Shoe Science”
Produced by Juliet Zulu
For a unique perspective, the Cheetah high-speed motion control dolly was used under a plexiglass deck to show how the LeBron X+ shoes react as LeBron James runs and moves. The Cheetah dolly’s 18 feet per second track speed allowed it to keep up with Mr. James without limitations, and the Cheetah’s low profile allowed it to easily move beneath the deck.

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