Tag: Advertisement

DICK’S Sporting Goods Baseball Commercial – Every Pitch


DICK’S Sporting Goods – “Every Pitch”


DICK’S Sporting Goods – “Every Pitch” – Behind the Scenes

Director – Derek Cianfrance
Produced by – @Radical Media
Motion Control Operator: Mike Leben
Motion Control Tech: Adam Francis

This commercial offers a heartfelt and intimate look at baseball. This commercial was filmed on location, with the Zebra motion control dolly on a very complicated curved-to-straight-to-curved track. The track setup used 360 degrees of curved track, placed at opposing ends of around 84′ of straight motion control track. To make things more complicated, the track had to be laid on the unlevel grass and dirt surface of a baseball field. This setup required extensive cribbing and apple boxes to level and be made stable. The specialized motion control track was custom built by Mike Sorensen at Sorensen Design International.

I hesitate to post these pictures, because it seems like whenever I post pictures of an impressive rig setup or new custom rig I get requests for the same thing, right away. This was a tough one. Curved track is difficult on its own. Curved-to-straight track is a nightmare. This track setup was curved-to-straight-to-curved on grass! Yes we can do it again, but it takes a lot of prep and a ton of setup which means time and money, but in the end the spot looks great.


Georges St-Pierre 888poker Commercial – Filmed with the Technodolly


Georges St-Pierre 888poker Commercial
Filmed with the Technodolly

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Nike LeBron X+ Commercial “Shoe Science” – Filmed with the Cheetah high-speed dolly


Nike LeBron X+ Commercial “Shoe Science”
Produced by Juliet Zulu
For a unique perspective, the Cheetah high-speed motion control dolly was used under a plexiglass deck to show how the LeBron X+ shoes react as LeBron James runs and moves. The Cheetah dolly’s 18 feet per second track speed allowed it to keep up with Mr. James without limitations, and the Cheetah’s low profile allowed it to easily move beneath the deck.

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New Eclipse Chewy Mints Chew Your Way to Fresh – Filmed with the Technodolly


Eclipse Chewy Mints Commercial filmed with the Technodolly

Production company – Station Film
Ad Agency – DDB
Edited by Method Studios

Director – Justin Reardon
Executive Producers – Tom Rossano, Caroline Gibney
Producer – Norman Reiss

Technodolly Operator: Rob Menapace
Technodolly Tech: Craig Shumard
Technodolly Tech: Garritt Hampton

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IBM “Tasty Data” Commercial


IBM “Tasty Data”

Produced by Park Pictures
Shot with the Zebra motion Control Camera Dolly
Motion Control Operator: Rob Menapace
Motion Control Tech: Craig Shumard


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