Pacific Motion Control recently had the opportunity to work on this commercial for the new Kohler Flipside Handshower. A motion control head, motion control model mover, and motion control bogey dolly were used to film the precise, choreographed movements of the shower head. While multiple passes were filmed to give the effect of multiple choreographed shower heads, motion control was also used for the precise camera movements highlighting the single shower head.
Motion control is often the perfect option when steady, precise camera movements are needed, which would be difficult to capture with a handheld camera, or manual dolly or jib. These beauty shots often can be captured in much less time using motion control, and motion control adds the luxury of precise repeatability for multiple takes.