Behind the Scenes with the Impala – Ford Commercial, Austin Texas

The Impala was recently used to shoot a Ford commercial in Austin, Texas. The small size and portability of the Impala made it perfect for shooting in the relatively tight confines of the practical set, a vacant car dealership. while the relatively long arm and ability to use risers allowed for sufficiently high camera angles and plenty of reach for shooting over cars.

Motion Control Operator: Ben Hoffman
Motion Control Tech: Craig Shumard