Hugo Boss, “This is Boss” Commercial

Filmed in the woods about an hour outside of Toronto, Ontario for the Hugo Boss Spring 2015 collection.

For the continuous circular shots, the Cyclone motion control rig was used. The cyclone is built to allow for a fixed-length arm, holding a motion control pan/tilt camera head, to rotate continuously around a stationary base. The Cyclone can also be rigged overhead to allow for unimpeded 360 degree views of the space below. Visit for more information, or call 818-768-1573.

Model: Suvi Koponen
Directed by Marco Brambilla

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