Archive for October, 2012

Nike LeBron X+ Commercial “Shoe Science” – Filmed with the Cheetah high-speed dolly


Nike LeBron X+ Commercial “Shoe Science”
Produced by Juliet Zulu
For a unique perspective, the Cheetah high-speed motion control dolly was used under a plexiglass deck to show how the LeBron X+ shoes react as LeBron James runs and moves. The Cheetah dolly’s 18 feet per second track speed allowed it to keep up with Mr. James without limitations, and the Cheetah’s low profile allowed it to easily move beneath the deck.

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ABC Promo Sunday Night Promo

ABC Sunday Night Promo

The Graphlite motion control crane was used to shoot the stair shots from 0:32 to 0:42. This shot was extensively pre-vised in Maya, using our Graphlite Maya Model and the move was imported into our Kuper motion control software. The shot mixed live-action, CG elements and intricate set design to extend the circular staircase.


New Eclipse Chewy Mints Chew Your Way to Fresh – Filmed with the Technodolly


Eclipse Chewy Mints Commercial filmed with the Technodolly

Production company – Station Film
Ad Agency – DDB
Edited by Method Studios

Director – Justin Reardon
Executive Producers – Tom Rossano, Caroline Gibney
Producer – Norman Reiss

Technodolly Operator: Rob Menapace
Technodolly Tech: Craig Shumard
Technodolly Tech: Garritt Hampton

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