Archive for January, 2010

Samsung/NFL Commercial – Pacific Motion Control Demo Reel

These commercials for Samsung were filmed, using the Cheetah high-speed motion control dolly, and a custom built low-profile head. The client needed a fully repeatable motion control dolly, and an extremely low-profile head for this shoot, and the cheetah was the only dolly that would do the job. It was required to move at 20 feet per second, throughout the whole shoot, and did so without any problems. The Servo motor and geared track drive proved to be very accurate and fast, and the rig could repeat both slow and high-speed moves perfectly.

The custom low-profile head was constructed specifically for this commercial, and measured just 5″ from it’s base, to the top of the camera plate, yet it had fully repeatable pan, adjustable, locking tilt, and could hold a full sized 35mm camera package, but in this case, a Sony F23 CineAlta high-definition digital camera was used to film multiple passes at different frame rates.

Footage from this shoot was also used extensively for interactive content on the Samsung website.

View some behind the scenes footage from this commercial shoot on the Cheetah Dolly page.

The commercial was produced by Motion Theory.

Motion Control Operator – Rob Menapace

Motion Control Technician – Craig Shumard

Second Motion Control Technician – Garritt Hampton


Coke Zero Ad From The Future – Pacific Motion ControlDemo Reel

This commercial was filmed using the Graphlite live-action motion control crane.

Motion Control Operator – Paul Maples

Motion Control Technician – Adam Francis

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Jonas Brothers “Pizza Girl” Music Video- Pacific Motion Demo Reel


Jonas Brothers “Pizza Girl” Music Video, from the Disney Channel show “Jonas”

All of the “real pizza” footage in this music video was shot on the Pacific Motion Control stage, using the Zebra live-action motion control dolly, a Sorensen Design Pan/Tilt/Roll head, and a Phantom HD digital camera, shooting at multiple frame rates. The video is currently featured on the Jonas Brothers official YouTube Channel. The efficiency of the crew, and reliablity of the Zebra allowed this to be shot on the same stage, on the same night as this NBC/Orville Redenbacher spot.

Production Company – Engine Room

Director – Dan Schmidt

Motion Control Operator – Mike Leben

Motion Control Technician – Garritt Hampton


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